Visual Identity: Everything You Need to Know about this Essential Aspect of Branding
When it comes to branding, what you see is what you get. At least, that’s how potential customers will feel. They’ll have no reason to give a visually unimpressive brand the benefit of the doubt—it’s up to the brand to earn that kind of trust. In branding, “what you see” is a brand’s visual identity. …
Visual Identity: Everything You Need to Know about this Essential Aspect of Branding Read More »