Attention CorelDRAW users: Did you know that serious problems arise when CorelDRAW files are published as an AI (Illustrator file) or EPS? If you use DRAW, especially for logo designs, it is crucial that you completely understand its drawbacks. You do not want to provide clients with incorrect or corrupt files. The problem Although DRAW is a vector …
Problems with CorelDRAW: Publishing as AI and EPS Read More »
When it comes to branding, what you see is what you get. At least, that’s how potential customers will feel. They’ll have no reason to give a visually unimpressive brand the benefit of the doubt—it’s up to the brand to earn that kind of trust. In branding, “what you see” is a brand’s visual identity. …
Visual Identity: Everything You Need to Know about this Essential Aspect of Branding Read More »
What PUA encoded characters are and how to use them. This page is part of The Ultimate Font Guide, an introductory font manual that explains the basics of fonts and how to install fonts, use them in different applications and more. What are PUA Encoded Fonts PUA stands for “Private Use Areas”. When a font is …
